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DEAL ARCHITECT

Universal Brand Deal Valuation Engine

Step 1 — Choose Platform
Step 2 — Your Numbers
Enter a valid reach number
%
Enter a valid engagement %
$
Enter a valid CPM value
Click any chip to auto-fill CPM ↓
Step 3 — Live Formula Preview
Value = (— / 1000) × $— CPM × (—% / 3.0 Baseline) × Platform Multiplier (—)
Analysing market signals
—
$ 0
Estimated Deal Value
Floor (walk away) —
Target Ask —
Stretch Goal —
Base Value — reach × CPM
Perf. Multiplier — eng vs 3% baseline
Platform Adj. — —
🧠 Negotiation Intel

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