CPM vs RPM: CPM = what advertisers pay per 1,000 impressions. RPM = what YOU earn per 1,000 views (after platform cut). RPM is always lower than CPM. YouTube typically takes 45% — so if CPM is $10, your RPM is ~$5.50.
Set a revenue goal. Enter a target CPM and your desired earnings — we'll tell you exactly how many views you need.