UTM BUILDER
Professional Traffic Attribution
Good to know before you start
- Parameter values are auto-formatted to lowercase with underscores (GA4 convention) — this can't be turned off.
- The QR code is generated by a third-party API (no data is sent anywhere except the URL you build), not drawn locally — it needs an internet connection to load.
- Recent links are saved only in this browser via local storage. Clearing site data, switching devices, or private/incognito mode will not keep history.
The page you want traffic to land on
Where the traffic comes from
Marketing channel type
Identifies your specific campaign
Paid keywords (Google Ads)
Differentiate ad variations
Live Preview
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Parameter Breakdown
Generate a link to see its QR code
Generated via a third-party QR API, not stored on our servers.
No links yet
Consistency is everything. Use lowercase, underscores for spaces, and agree on naming conventions with your team before you start.
Common mediums
Common sources